![]() The refreshed new UFO look was a collaborative effort between the Brewery’s in-house design team and Boston-based brand strategy firm, Catapult Thinking. Discovery is half the fun in beer drinking, right?” We’ve put a lot of thought into every piece of it so that the curious beer drinkers out there get a hint of the adventure that awaits, without giving too much away. Now they’ve got the look and voice to match what they’ve always been. “These beers are brewed to be fun, interesting, and full of flavor. “UFO is raring to take off,” says UFO Brand Manager, Victoria Kidder. Fast forward about two decades (today), and these refreshing, sometimes-fruit-infused-but-always-easy-drinking UFO beers have become the ultimate flavor quenchers. “You want to put fruit in my beer? Get outta here!” was a common reaction. When the first UFO offering, Hefeweizen, was introduced in Boston back in 1998, the idea of a cloudy beer served with lemon was an alien concept to some. What the huck is a huckleberry? It’s like a blueberry. ![]() Along with the original unfiltered favorites, a brand new UFO summer seasonal offering, UFO Huckleberry, will make its debut. Beginning this week, the newly redesigned packages of UFO White Ale, UFO Hefeweizen, and UFO Raspberry will begin their journey from the Brewery and landing in coolers near you. Life had given us lemons, so we rolled up our sleeves, sliced them up, and garnished our first beer with them-a cloudy hefeweizen called UFO.(Boston, MA) – The Harpoon Brewery‘s UFO line of unfiltered wheat beers has been refreshed, including packaging, crowns, an embossed bottle and tap handles. We couldn’t get enough of the stuff, but the style had yet to make its way to our home in the Northeast. On a fateful voyage to the opposite coast, we discovered that breweries of the Pacific Northwest were serving up delicious pints of cloudy wheat beer, a new concept for American craft brewing. The X-Files movie was coming out (Lost in Space too, but we don’t really like to talk about that). NASA was sending John Glenn back into space. The year was 1998, and we were feeling aspirational. We launched UFO Beer Company to challenge what craft beer could look and taste like. In 2014, Harpoon became an employee-owned company. Harpoon’s line of craft beer features its award-winning IPA and seasonal beers, along with special limited releases. When the Brewery was founded, Harpoon was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first to brew commercially in Boston after a dormant period of about 25 years. The Harpoon Brewery was founded in 1986 by beer lovers who wanted more and better beer options. Northern Lights was the natural choice of name for UFO’s new winter mix pack that rings in the holidays and celebrates the beautiful midnight tableaus of the winter months. UFO is no stranger to the mysteries of the night sky, and few compare to the beauty of the northern lights. It’s always a good time with this Wintry Mix! Featuring a friendly and festive lineup of employee-owner-brewed beers, including two New England originals, a big and juicy IPA, and a mix-pack exclusive, this pack is sure to delight imbibers this season. Both mix packs will be available throughout December and retail for a MSRP of $14.99. Additional details and beers included in each mix pack are below. New to the Harpoon and UFO families this year are two seasonal mix packs that offer a variety of beers to leave tastebuds feeling jolly: Harpoon’s Wintry Mix and UFO’s Northern Lights. PRESS RELEASE / Novem(Boston, MA) – As you’re planning for Friendsgiving festivities or White Elephant parties, a holiday mix pack can be a new way to offer guests seasonal beverages that go beyond cocktails or wine.
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